Portfolio
Leslie Yip
Content creator & creative
leslieyip22@gmail.com
SUPER ORDINARY-TIKTOK SHOP
Super Ordinary is a Tiktok Shop Partner agency that helps brands grow and utilize tiktok, as well as tiktok shop.
As a social media manager, I worked with multiple beauty and lifestyle brands in strategizing and delivering ugc content, educating them on tiktok shop, and managing social accounts.
Notable Brands I’ve Worked with:
Peter Thomas Roth
Tower 28
BABOR
Never Have I Ever
TA3 SWIM
ta3 swim is a fashion brand that is known for their sculpting swimsuits that includes a lace up back and shaping panels on the inside to give the wearer a cinched waist.
As their tiktok coordinator, i grew their following from 3.5k to 19.7k by increasing posting frequency, creating new and relatable content, and actively engaging in the ta3 community.
a few VIDEO EXAMPLES
teaser for
new color way
showing off
size range
taking part of
a viral trend
funny bts
moment
REMEME
previously called the collage app, rememe is a start up app that allows users to create and share their original static content, many being memes, easily and smoothly.
rememe's brand voice and persona is reflective of its' content, which is humorous, sarcastic, and light hearted.
In creating videos, I centered around highlighting the tools, the growing community, and relatable shared experiences.
These videos also translated well into campaigns, such as the BTS contest, where the team gave bts tickets to a winning meme.
a few VIDEO EXAMPLES
taking part of
a viral trend
an inside joke
of the app
showing uses
of the app
using a tiktok filter
to inspire creative use
BTS Campaign Examples
connecting with
users by highlighting
their work
showing app use
with relevant event
connecting with
bts community
reminder of contest
with trending sound
THE MADE INSTITUTE
The made institute is a small independent fashion school that supports students of all types to start their career in fashion, whether it's from scratch or to simply supplement the knowledge they already have.
i focused on supporting the existing instagram page to create more brand recognition and find more interested students.
My responsibilities varied from task to task as i supported the marketing of the program. below are a few things i did while there.
posted daily content on instagram and kept the feed cohesive and bright
created relatable fashion memes
took photos for organic content
made a mockup welcoming email
created images and banners for the newsletter and blog
PROJECT:
FITTED WRAPPED
inspired heavily on Spotify’s yearly project called “Spotify Wrap”, an end of the year collection of users’ personal listening data made for them to see and share, I wondered what this 'wrap up’ would look like if Spotify was a fashion app, rather than a music app, called “Fitted”.
The name itself is inspired by the word ‘fit’, short for the word ‘outfit’, a word that many Gen Z and Millennials use to describe their fashion looks.
Disclaimer: All numbers mentioned are made up for the sole purpose of this project and all photos shown are original photos.
LESLIELMAOO0
after a few years of being on tiktok, i've grown to enjoy creating a space for my own personal profile.
My content surrounds my multiple interests, relatable experiences, and my identity as an asian american.
I also allow my content to reflect a 'close friend' persona, being honest, humorous, and out spoken.
a few viral videos
2.8M views
537.5k likes
1.9M views
151.5k likes
975.9k views
159.9k likes
182.0k views
61.1k likes
THANK YOU FOR STOPPING BY!